South Asian wear is nearly always described as colorful, glamorous, and extravagant. You see these beautiful, elaborate traditional outfits on the big screen or in your closet waiting for the next big Indian wedding. To me, it’s the opposite. I identify South Asian fashion by the intricate, laborious, and often, subtle craft that goes into the embroidery and textile weaving processes. 

And so, I started Chaa Latte with a vision to make the art behind our incredible fabrics and detailing more accessible to ALL, no matter your background.