Welcome to Chaa Latte!
My name is Promiti and I started Chaa Latte with a vision to make the incredible fabrics and artisanal detailing of South Asia more accessible to ALL, no matter your background.
South Asian attire is nearly always described as colorful, glamorous, and extravagant. You see these beautiful, elaborate traditional outfits on the big screen or in your closet waiting for the next big Indian wedding. To me, it’s the opposite. I identify South Asian attire by the intricate, laborious, and often, subtle craft that goes into the embroidery and textile weaving processes. Chaa Latte is a story of celebrating centuries’ worth of art and skill, and sharing it in a form that everyone can wear easily and proudly, every day.
The first collection encompasses some of my favorite techniques and textiles from South Asia, including mirrorwork and silk handloom sarees. The detailing is balanced with simple silhouettes and a neutral color palette, which was inspired by the ingredients of a perfect cup of chaa.
My promise to you is that each piece will be crafted with immense love and dedication. It will always remain true to the vision and have the highest quality. I truly hope you’ll love my pieces and believe in what this brand is set out to do.